The Factory enables companies to industrialise their customer facing activities (sales, marketing, customer success, product etc) towards enterprise and Megadeals. The Megadeals Factory industrialises pivotal parts of your customer facing organisation. This scales your rainmakers and the team around the deals which enables your to orchestrate significantly larger number of deals simultaneously with higher win rates, shorter sales cycles, lower risk of failure and with less cost.
We identify which segments/vertical/industry, accounts and buying centers (including functional buyers, economical buyers, influencers) to focus on.
We go through; how to position your business in the vertical, to reach a bigger audience, and potential clients. Successful Positioning is the combination of a target audience where:
1. Your matching key initiatives are frequent
2. Your category and sub category are winning.
We will make sure that everything is aligned with your company’s messaging.
Based on the Megadeals Messaging Architecture, with ready made formats; we’ll produce videos and articles.
With an incredible media team consisting of award-winning video producers with many years of experience, we’ll guarantee that your content will be extraordinary.
When the content has been developed, the Megadeals team makes sure that your target audience sees your products and/or services wherever they go - whether it’s reading newspapers online, watching videos, browsing personal or work related articles, or going outdoors.
Matching the steps in the buying circle and the stakeholders, we’ll produce videos in the following order:
Teaser videos: 30 seconds each, videos based on your business’ change drivers.
Pitch videos: 3 minutes each, based on your business’ fundamental messaging.
Explainer videos: 15 minutes each, i.e. “First meeting with the customer” where you’ll be answering questions that the customer may have in this phase.
Target Audience: Sales, Marketing & Leadership
The training ground sessions usually start the third month of the Megadeals Factory. These training ground sessions are packeted as monthly 1-2 hour sessions where we give hands on coaching to delegates by giving tasks to complete which are suited for on-the-job-application. The activities are aligned to your monthly KPI's.
The training ground sessions are resulting in:
Sales transitioning to working more hybrid and media. Marketing will learn how to operate the factory on their own, and the leadership will be able to lead the orchestration and drive the KPI's-
In 6-24 months you will have an up and running marketing & sales factory based on the Megadeals discipline!
The vital parts of your machinery and factory will never sleep, it will in fact operate 24/7 & 365 days of the year!
The Megadeals discipline, guides and steers your team members into the most vital and pivotal tasks. By investing in an industrialised approach you will also free up time that allows your team members to spend the majority of their time in their various exponential zones.
We have been running the Factory for plenty of clients, with amazing results. Barium and Minna Technology are two of our clients. Both have deployed the Megadeals Factory, and were happy to share their experiences of the factory.