The Megadeals Factory enables companies to industrialise their customer facing activities (sales, marketing, customer success, product etc).
The Megadeals Factory industrialises pivotal parts of your customer facing organisation. This scales your rainmakers and the team around the deals which enables your to orchestrate significantly larger number of deals simultaneously with higher win rates, shorter sales cycles, lower risk of failure and with less cost.
Organisations should focus more on creating full-funnel content to scale their customer-facing activities. Many companies focus most of their marketing investments and efforts on gaining more leads. In contrast, the most successful companies allocate one-third of their budget to leads and the rest to existing pipelines and customers looking to expand, up- and re-sell. The most efficient companies create content like articles, videos, and ads throughout the sales journey. This includes gaining customers' interest through the deal closing and onboarding phases etc.Consider your marketing team as an air strike support team. By flying over the customer you want to engage with, collecting intelligence, and bombarding them with love, nudging content that engages, challenges, entertains and attracts a larger audience. Done in the right way, this builds interest and awareness of your category and your sales professionals. As your sales force arrives, the customer already feels severe pain and sees the sales professionals and their vast knowledge of the specific area as a blessing. The customer is interested to know more, and your sales professionals are already well known, welcomed with trumpets and a red carpet (a bit exaggerated, I know, but I just want to paint you the picture).Consider creating deal-specific content when facing a must-win account with substantial deal value. Everything from targeting, positioning, and messaging is tailored to the company you want to sign. When your messaging isn't targeted enough, i.e. when it's built for more than one company category, you risk flying too high and being too spread out with your air strike support. Now you risk missing your target altogether.
Targeting:
We identify which segments/vertical/industry, accounts and buying centers (including functional buyers, economical buyers, influencers) to focus on.
Positioning:
We go through; how to position your business in the vertical, to reach a bigger audience, and potential clients. Successful Positioning is the combination of a target audience where:
1. Your matching key initiatives are frequent
2. Your category and subcategory are winning.
Messaging:
We will make sure that everything is aligned with your company’s messaging.
Based on the Megadeals Messaging Architecture, with ready made formats; we’ll produce videos and articles.
With an incredible media team consisting of award-winning video producers with many years of experience, we’ll guarantee that your content will be extraordinary.
When the content has been developed, the Megadeals team makes sure that your target audience sees your products and/or services wherever they go - whether it’s reading newspapers online, watching videos, browsing articles, or even going outdoors.
Matching the steps in the buying circle and the stakeholders, we’ll produce videos in the following order:
Teaser videos: 30 seconds each, based on your business’ change drivers.
Pitch videos: 3 minutes each, based on your business’ fundamental messaging.
Explainer videos: 15 minutes each, i.e. “First meeting with the customer” where you’ll be answering questions that the customer may have in this phase.
Target Audience: Sales, Marketing & Leadership
The training ground sessions usually start the third month of the Megadeals Factory. These training ground sessions are packeted as monthly 1-2 hour sessions where we give hands on coaching to delegates by giving tasks to complete which are suited for on-the-job-application. The activities are aligned to your monthly KPI's.
The training ground sessions are resulting in sales transitioning to working more hybrid and media. Marketing will learn how to operate the factory on their own, and the leadership will be able to lead the orchestration and drive the KPI's-
In 6-24 months you will have an up and running marketing & sales factory based on the Megadeals discipline!
The vital parts of your machinery and factory will never sleep, it will operate 24/7 & 365 days of the year!
The Megadeals discipline, guides and steers your team members into the most vital and pivotal tasks. By investing in an industrialised approach you will also free up time that allows your team members to spend the majority of their time in their various exponential zones.
We have been running the Factory for plenty of clients, with amazing results. Barium and Minna Technology are two of our clients. Both have deployed the Megadeals Factory, and were happy to share their experiences of the factory.
