Have you ever "choked" under pressure?
Even experts can "choke" if they care too much, the stakes are too high, or too many eyes are on them.
The biggest athletes train vigorously months before a competition, but sometimes the stress, expectations, and the public gaze prevent them from performing at their best.
In her book "Choke", cognitive scientist Sian Leah Beilock describes how in order to master something, we must concentrate on every step of the process. This is called working memory.
However, once we master something, it is better to let it run on autopilot.
You should follow the same procedure for presentations in front of the camera or on stage. After you have written your script and prepared your presentation, let your mind drift to other things and deliver your presentation on autopilot. According to Sian's research, this is the best way to prevent "choking".
// Danijela Hagblom