How are you ensuring that the content you have produced is reaching its full potential to support the sales team?
One insight we have observed when working within the enterprise and megadeals space is that a lot of businesses don't know how to use or distribute the content that has been produced. A lot of good material is therefore left behind and stored on a website or a shared drive.
The key here is to distribute the produced content towards the right stakeholders within the targeted organisation so they are seeing the relevant content connected to the different buying stages. In this way, you make sure that they are seeing you in the right context with the right content, resulting in starting to win votes to sway decisions your way.
// Sofie Wendt