💢 Strategy made practical
Strategy is a plan of action designed to achieve a desired outcome.
To make it more practical - Strategy is about making choices (an act of choosing between two or more possibilities)
All good strategy models are based on choices:
1. Category and subcategory choices (Megadeals positioning framework)
2. New product - New Market (Ansoff Matrix)
3. Low cost, Differentiated or Focus (Porter’s generic strategies)
The “generic models” above are just examples. Each company should
identify their on strategic choices.
A lack of strategies (clarity) influence the whole organisation and everything becomes reactive. Nothing is unimportant and everything is urgent.
#scaleups that lack clear strategies end up competing in red oceans.
A key offering of our strategy practice is to help scale-ups identify critical strategic choices
// Jonas Lind